our services
to make you stand out
Public Relations
B2b Sales, Marketing & Trainings
Social Media Managment
Content Development & Graphic Design
Consumer Marketing & Communications
Web Development & Digital Marketing
PR Services
Public Relations
Telling your story - Managing opinions
Tailored Approach
INDIJO understands that the communication needs and objectives of every brand / company are unique. Hence INDIJO always develops a customized research based public relation plan, in consultation with its clients. The knowhow of the marketplace, the brand features / voice, global expertise, and best practices would act as the guide for the best PR approach for the brand / company in India.
Telling your Story
A strong public relations plan is important, but we also bring a “bias-to-action” to any engagement, and we move quickly. We’ll quickly zero in on the stories you want to tell, who is effectively equipped to tell them, and which media or influencers are best suited to meet our objectives. With these foundational elements in place, we then aggressively solicit media coverage on your behalf through the strong media relations we enjoy across the country with both trade as well as consumer media, that is relevant and matters. We review editorial calendars and follow up on published opportunities to secure coverage . We develop and maintain a comprehensive and a focused target lists of editors and influencers who would be most interested in your offering. Our strong media relations team engages with the media that matters inviting them to FAM trips and media events
Opinion Leadership
Our experience representing some of the largest names in tourism, aviation and hospitality has taught us that a successful public relations campaign is more than just media outreach and placements. We’ll take all steps to ensure that the industry as well as key audiences view the information we put out on behalf of our clients as valuable and as a trusted resource, putting our clients in a thought leadership position. Contributed Bylines, Speaking Engagements, Panel Discussions, Newsletters, Industry White paper development, interviews & social media are some of the methods INDIJO uses make our clients ‘Key Opinion Leaders’ (KOL) in India.
Messaging it right
INDIJO works with a strong content development and analysis teams to develop key messaging that not only stay within the brand communication strategy but also resonate strongly with the Indian media and market. To support this INDIJO undertakes spokesperson coaching for media interviews and Public Speaking this would include message refinement, Consistency Audit: to ensure that all of your spokespeople are delivering the same messages, Interview Training including mock interview preparation, talking points / material development.
Press office and Crisis Management
INDIJO works as the press office for its clients providing media resources like content, information, imagery, video, and sound bites. Development and updating of an always ready media kit. Also acting as a crisis management / reputation protection center with clearly defined actionable steps.
B2b Sales, Marketing & Training Services
B2b Sales, Marketing & Trainings
Disseminating information-Building Connections
Trust, friendship, honesty, transparency, competence, expertise, support, have helped us forged robust relationships in the Indian marketplace, grounded in our unwavering commitment to our promises, professionalism, and values. Our spectrum of successful sales and marketing services in India is executed by the proficient INDIJO team. With over 32 years of experience in tourism, aviation, and hospitality sales and marketing, INDIJO is uniquely positioned to harness its expertise and market contacts on your behalf.
We conduct sales representations focused on cultivating new business opportunities, enhancing client products, and establishing partnerships with travel agents and tour operators. A tailored sales strategy is curated for each client, ensuring meaningful connections with pertinent travel agents and tour operators. Additionally, we offer comprehensive product training to our agents, facilitating in-person sessions, webinars, familiarization trips, sales meetings, missions, promotions, contests, and more.
In the crowded Indian marketplace, INDIJO recognizes the vital role of nurturing a robust B2B distribution network, fortified by B2B advertising, promotions, and marketing strategies. Our objective is to ensure widespread and effective dissemination and promotion of your product to the targeted segment of travelers and discerning customers.
INDIJO’s ‘boots and heels on the ground’ approach leverages our market relationships & helps effectively collaborate with you to establish dependable distribution channels for your products.
This synergizes with a comprehensive consumer and digital marketing plan, seamlessly integrated with our trade-focused sales and marketing initiatives, guaranteeing heightened visibility for your brand and products across India.
Combining product development with trade training forms the core of our sales strategy, creating a robust distribution channel that delivers results for our clients. With a rich history of collaborating with top brands in the travel and tourism sector, we excel in branding strategy. Whether it’s a renowned international brand, a destination, an airline, or a boutique hotel, we tailor our approach to seamlessly align the product with the Indian market.
Our approach is comprehensive, intertwining sales, training, product enhancement, and a blend of BTL (Below the Line) and ATL (Above the Line) advertising and marketing tactics. This encompasses co-op promotions, emblem alliances, regional language campaigns, and more.
We actively participate in pivotal trade shows and exhibitions, showcasing and vigorously promoting the brands we proudly represent. Going a step further, we orchestrate spontaneous events for product launches and dedicated sales initiatives. Our services extend to outsourcing, including reservations centers, HR support, and the dedicated expertise of account managers and country heads for your company.
In essence, you can be confident that we leverage our experience and network to unlock the finest opportunities for you in the Indian market.
SMM Services
Social Media Managment
Building your community of engaged fans online
Customers do not differentiate between channels and platforms. For them it is one seamless journey from your Facebook or Instagram ads to your website or landing page. INDIJO uses multiple complementary services from our various marketing divisions, to amplify your brand and company to and through a very accurate target segment using social media management and marketing. From creating a compelling graphic design to producing videos that go viral, and from telling irresistible brand stories to running synchronized multichannel campaigns. Our approach is a data-centric approach towards achieving an impactful, innovative, and most of all, sustained Social Media presence. We make sure your business engages with the target social communities in a powerful and informed way. Thus, building a strong community of online fans who not only amplify your brand but also offer strong advocacy.
INDIJO's Social Media approach
Creating a tailored Social media strategy
Creating a social media strategy that focuses on the right channels and activities and identifying the find tactics that lead to desired goals and would include
- Setting the Social Media objectives–
- Planning budgets for your social media activities–
- Working with internal stakeholders
- Planning social media campaigns
- Working with other branches of marketing to integrate social media with all marketing.
- Integrating all offline and online activities using social media
- Social media plan implementation
- Manage social media campaigns and day to day activities
- Manage presence in social networking sites
- Brand advocacy– Finding bloggers, forums, and influencers to work with.
- Social media monitoring / Listening
- Metrics Measuring against KPIs
- Integrating all offline and online activities using social media
Content Development Services
Content Development & Graphic Design
Appealing Communication Matters
Content serves as the megaphone for businesses to connect with their audience.
A well-crafted content strategy draws brands closer to their customers. INDIJO comprehends and values the significance of appealing, creative content in auditory, visual, and textual forms. In the digital landscape of today, businesses must evolve into content factories, consistently generating and publishing content that captivates audiences and motivates action.
INDIJO’s content development services swiftly and consistently deliver high-impact content. Whether for websites, blogs, or articles, our content is designed to enhance reader experience, bolster readability, and improve SEO rankings. Our content creation services meticulously select words aligned with the reader’s persona, ensuring clarity and simplicity. This advantage facilitates meaningful engagement with potential customers, empowering your company’s outreach.
At INDIJO, we recognize that purchasing decisions are heavily swayed by packaging, design, and messaging that represent a product or brand. Exceptional content and design play a pivotal role, effectively conveying your brand’s essence and setting it apart in a competitive marketplace – whether through packaging, brochures, websites, press releases, or social media.
Our creative team at INDIJO is both imaginative and insightful, producing top-tier visual, video, and audio content. This content not only resonates with the right target audiences, driving engagement, but also elicits desired actions.
Through our integrated in-house services—Branding, Website Development, Content Creation, Digital Management, and Graphic Design—we employ global best practices while adhering to your brand guidelines and corporate image. This enables us to establish your brand seamlessly and effectively in India. This strategic approach optimally positions your brand within the Indian marketplace, yielding impactful results.
CONSUMER MARKETING SERVICES
Consumer Marketing & Communications
Trust is a must - Building Consumer Loyalty
Unlocking the Power of Indian Consumer Engagement: Your Success Story Starts Here!
INDIJO is your unparalleled gateway to unleashing a realm of optimized marketing strategies, propelling demand among the dynamic Indian audience across diverse traditional and groundbreaking platforms. Your success hinges on demand, and we bring you nothing short of the best—an all-encompassing, data-driven marketing plan meticulously tailored to your needs.
Drawing on our profound grasp of the intricate art of communication, fused with India’s unique marketing landscape, we offer more than just a service—we’re your bridge to seamless access, potent communication, and effective market penetration. With our robust market relationships, we pave the way for you to reach, connect, and resonate with precisely the right market segments.
As your dedicated partner in outsourced business development, we immerse ourselves in comprehending your India-centric business objectives. We delve deep into the DNA of your products, extracting the essence that resonates most powerfully in India. We pinpoint target groups, prospects, and verticals, crafting communication, networking, and outreach strategies laser-focused on forging connections, making impactful introductions, and becoming an integral part of your end-to-end marketing journey—from sparking lead generation to championing your brand advocacy.
Elevate your brand’s influence in India with INDIJO. Experience the transformation as we sculpt success together!”
Experience Transformational Success with INDIJO: Across India
To generate unparalleled results in India, INDIJO not only offers cutting-edge online marketing services but also harnesses the power of several traditional marketing approaches. However, the cornerstone of our tailored strategy lies in meticulous market research and incisive market data analysis. Our suite of market research services encompasses focus groups, secondary research, data analysis, and more. This is followed by a comprehensive gap analysis that illuminates market opportunities and pinpoints key weaknesses, paving the way for strategic enhancement and growth.
Navigating the intricacies of local and regional markets is pivotal. INDIJO’s unparalleled understanding of India empowers us to customize, communicate, and position your business within the contextual language and cultural landscape of the target industry. Based on this profound understanding and in harmony with your brand and marketing guidelines, INDIJO becomes your conduit to actionable opportunities, strategic suggestions, and insightful recommendations as we spearhead marketing activities on your behalf in India. These encompass a wide spectrum of possibilities, from impactful advertising and influential sponsorships to strategic influencer collaborations, potent brand alliances, and captivating consumer events.
Elevate Your Brand in India with INDIJO: See Possibilities Flourish
Embrace the journey of transformation and success with INDIJO—a journey that transcends boundaries, carving your brand’s indelible mark in India’s bustling market
Web Development & Digital Services
Web Development and Digital Marketing
Be Seen on every Screen
Unlocking Excellence in Web Development: Elevate Your Digital Presence
In the realm of website design and development, mere creation is not enough. As customer expectations soar and competition escalates, a fleeting moment becomes the window to engage, captivate, and seize a distinct competitive advantage. The decision between user retention and visitors swiftly navigating to competitors’ domains hinges on these critical seconds. Elevating your brand above the noise requires an immaculate, captivating user interface and experience that leaves an indelible mark.
Experience Transformation: Elevate Your Digital Presence
The nucleus of your digital identity, a website is a pivotal facet of your business. It serves as a mirror reflecting your brand’s essence and a catalyst to enthrall your intended audience. With INDIJO’s bespoke web design and development services, every facet of your digital journey is meticulously addressed. Operating as your collaborative partner, INDIJO ensures that your website becomes a canvas that authentically mirrors your brand, captivates your audience, and compels action.
Ignite the Future: Immersive, Forward-Thinking Digital Experiences
Embark on a journey of innovation with INDIJO. Our visionary team specializes in crafting future-ready websites that transcend the present, ushering visitors into an immersive digital landscape. Each website is a symphony of creativity and technology, harmoniously orchestrated to provide an exceptional digital encounter.
Embrace the Future with INDIJO: Your Gateway to Digital Triumph”
In Today’s Digital Frontier, Your Website Defines Your Success. In an era where ‘create and forget’ no longer suffices, website design and development demand a strategic edge. Elevated customer expectations and fierce competition dictate that you have mere seconds to captivate users. The digital turning point between engagement and lost opportunities is brief—seconds matter. To thrive, your website must not only prevent bounces but seduce visitors, setting you apart from competitors.
A website is more than a digital facade; it’s your brand’s embodiment, a compelling call to action, and a bridge to your audience. At INDIJO, we grasp a website’s pivotal role in shaping perceptions and driving growth. Our bespoke web design and development services encompass every crucial element needed for a superior online presence. Collaborating closely with our clients, we sculpt an experience tailored exclusively to your brand and business objectives.
Championing Excellence, Crafting the Future
INDIJO is unwavering in its pursuit of excellence, crafting websites that transcend the present and embrace the future. Our innovative team forges each website as a design masterpiece, meticulously tuned for unparalleled user experience. From intuitive interfaces (UI) to captivating journeys (UX), we merge aesthetics with functionality, offering visitors an immersive passage that embodies your brand’s essence.
Unleash Your Digital Potential with INDIJO. Amplify your brand’s identity, captivate your audience, and lead the charge in this dynamic digital epoch.”
